Build Your Personal Board of Directors

Juliana Son drives measurable growth for law firms through strategic business development. With over 15 years of experience, she leads business development and marketing at Glenn Agre Bergman & Fuentes, shaping strategy and driving client acquisition across litigation and restructuring practices while overseeing branding and communications. Known for building high-impact BD and marketing functions, Juliana operates as a force multiplier — fostering collaborative relationships and leveraging technology to advance initiatives across the firm.

Alicia Brewster leads Morrison Cohen’s marketing and business development initiatives that drive growth and development, including client service and expansion, communications, digital marketing, social media, and branding. Alicia collaborates with the senior leadership team to advance the firm’s strategic priorities, crafts and executes comprehensive marketing plans that align with the firm’s goals, and advises on best practices for business development and exceptional client care.

Eldin Johnston is a native of New Orleans who has lived in the NYC metro area for over 30 years, building a career at the intersection of design, strategy, and business. Today, he is marketing director at Elsberg Baker & Maruri, an elite boutique litigation firm in New York City, where he leads firmwide marketing, branding, and creative strategy. He works closely with partners on pitches and positioning and plays an active role in training associates in relationship-driven business development.

Peggy Swisher leads marketing strategy for the CPR Institute, a global ADR think tank, and for CPR Dispute Resolution Services. She led publicity for Brooklyn Law School’s faculty scholarship, alumni relations, and fundraising campaigns for 11 years before joining CPR. She began her career as a general assignment reporter for a daily newspaper in the Washington, D.C., area, covering the courts, government, and education. She later served as managing editor of a leading trade magazine covering the meetings and conventions industry.