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Technology Management
Learn how to identify, implement and effectively manage the technology and respective staff members that support marketing and business development.
COMPETENCY
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Technology Management (103)
Website Management (25)
Social Media and Engagement (33)
Analytics and SEO (32)
Communications Software and Platforms (36)
Customer Relationship Management (CRM) (17)
Graphic Design and Branding (3)
Event Management (3)
Proposal and Pitch Development (5)
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The Sameness Machine: Why ‘Good Enough’ Content No Longer Wins
By Dean Cook
July 22, 2026 |
6-minute read
Competitive Intelligence
Written and Oral Communication Skills
Website Design and Content
Technology Management
Communications
Beyond the Spreadsheet: How a CRM Can Help You Rethink Business Development
By Agatha Mouillet, Chris Orange
June 30, 2026 |
6-minute read
Sales and Networking Techniques
Measure Message Effectiveness
Technology Management
Customer Relationship Management (CRM)
Infographic
Business Development
AI Isn't Taking Your Job — It's Rewriting It
By Kali Hammond, Dan Pulka, Mike Vallebuona
June 25, 2026 |
36-minute episode
Written and Oral Communication Skills
Message and Strategy Planning
Media Relations/PR
Technology Management
Analytics and SEO
Podcast
Communications
A Practical Framework for Optimizing Your Firm's Content for AI Answer Engines
By Monica Malcotti
June 08, 2026 |
6-minute read
Website Design and Content
Technology Management
Analytics and SEO
Communications
AEO: What Legal Marketers Need to Know, Beyond Digital Roles
By Merc Smith
May 19, 2026 |
5-minute read
Website Design and Content
Technology Management
Analytics and SEO
Communications
2025 Legal Marketing Technology Ecosystem Insights
By RubyLaw
September 18, 2025 |
10-minute read
Technology Management
Analytics and SEO
Communications Software and Platforms
Content Type
Article
Business Development
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