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Technology Management
Learn how to identify, implement and effectively manage the technology and respective staff members that support marketing and business development.
COMPETENCY
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Technology Management (103)
Website Management (25)
Social Media and Engagement (33)
Analytics and SEO (32)
Communications Software and Platforms (36)
Customer Relationship Management (CRM) (18)
Graphic Design and Branding (4)
Event Management (3)
Proposal and Pitch Development (6)
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A Playbook for Modern Client Service: Where Data and AI Drive Impact
By Paul S. Grabowski
September 09, 2026 |
5-minute read
Competitive Intelligence
Client Services
Internal Client Communications and Feedback
External Client Communications and Feedback
Process Improvement
Proposal and Pitch Development
Business Development
Measuring What Matters: KPIs for Strategic Key Account Management
By Jacqueline Burns
September 01, 2026 |
6-minute read
Client Feedback
Firm and Practice Strategy and Planning
Financial Management and Measurement
Client Services
Internal Client Communications and Feedback
External Client Communications and Feedback
Customer Relationship Management (CRM)
Business Development
Back to Basics: Why Branding Is More Than a Visual Identity
By Strawberry Nevill, Roy Sexton, Alissa Pinck
August 25, 2026 |
38-minute episode
Message and Strategy Planning
Advertising and Promotion
Marketing Management and Leadership
Marketing Planning
Graphic Design and Branding
Podcast
Communications
The Sameness Machine: Why ‘Good Enough’ Content No Longer Wins
By Dean Cook
July 22, 2026 |
6-minute read
Competitive Intelligence
Written and Oral Communication Skills
Website Design and Content
Technology Management
Communications
Beyond the Spreadsheet: How a CRM Can Help You Rethink Business Development
By Agatha Mouillet, Chris Orange
June 30, 2026 |
6-minute read
Sales and Networking Techniques
Measure Message Effectiveness
Technology Management
Customer Relationship Management (CRM)
Infographic
Business Development
AI Isn't Taking Your Job — It's Rewriting It
By Kali Hammond, Dan Pulka, Mike Vallebuona
June 25, 2026 |
36-minute episode
Written and Oral Communication Skills
Message and Strategy Planning
Media Relations/PR
Technology Management
Analytics and SEO
Podcast
Communications
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