People, Process, Platform: What Actually Drives Legal MarTech Adoption

Why do technology rollouts stall inside law firms, and what does it take to make them stick? In this episode, LMA Marketing Technology Shared Interest Group Co-Chairs Mike Vallebuona (Covington & Burling) and Raquel Lewis (Intapp) discuss the human side of marketing technology implementation, compare notes from across the landscape, and share candid stories of rollouts that landed and rollouts that didn't.

Tune in To Learn:

• How to build buy-in before implementation.
• The people and process work that determines whether a platform gets used.
• Why law firms and their service providers often diagnose the same failure differently.
• How to sustain momentum six and 12 months after launch.
• The “People, Process, Platform” framework that can apply to whatever is currently stalling at your firm.

The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals. Listen on SoundCloud, or find us and subscribe on Apple Podcasts and Spotify.

Learn More About Marketing Management and Leadership With the Third Edition of the LMA Body of Knowledge The content in this feature correlates with the Marketing Management and Leadership  domain in the LMA Body of Knowledge (BoK). Dive deeper and access the latest edition of the BoK online. The Third Edition of the LMA BoK showcases enhanced expertise across every domain, introduces new competencies in Client Services, Communications and Technology Management, features more advanced skills across all domains and broadens coverage of competitive and business intelligence skills. Plus, it emphasizes a stronger commitment to nurturing diversity, equity, and inclusion across the entirety of the BoK. Learn more.