Smarter Content, Better SEO: AI Tips for Legal Marketing Strategies

By Amanda Sexton, Natalia Villanueva
July 10, 2025 | 22-minute episode

Technology Management Analytics and SEO Communications Software and Platforms Podcast

Communications

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LMA Podcast · Smarter Content, Better SEO: AI Tips for Legal Marketing Strategies

Episode: 126

Join host Natalia Villanueva and digital marketing expert Amanda Sexton for a focused discussion on how generative AI is transforming SEO and content strategy in the legal industry. From the pitfalls of AI-generated content to the power of storytelling and performance metrics that matter, this episode equips legal marketers with practical ways to stay visible and credible in a rapidly changing digital environment.

Speakers:

Amanda Sexton, Founder and Principal, FocusWorks Marketing
Natalia Villanueva, Partner, KermaPartners | UpWyse

The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals. Listen on SoundCloud, or find us and subscribe on Apple Podcasts and Spotify.

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Amanda Sexton
FocusWorks Marketing

Amanda Sexton is the founder of FocusWorks Marketing, where her team uses digital marketing to grow firms through Content that Converts^TM. A 40 under 40 honoree, she's built award-winning campaigns for businesses from startups to global brands and serves as LMA Northeast Director at Large.

Natalia Villanueva
KermaPartners | UpWyse

Natalia Villanueva is a partner for Central America and the Caribbean region at Kerma Partners | UpWyse. She has extensive experience advising law firms on marketing, communication and business development.

As a consultant, she supports law firms in Central America and the Caribbean with key projects for their strategic positioning, including legal rankings, strategic marketing and communication plans, business development, personal branding coaching for lawyers, event coordination, digital marketing, corporate social responsibility and media relations, among other essential services.

Villanueva currently serves as a member of the LMA Editorial Advisory Committee.