The Lateral PR Playbook: How to Maximize Coverage and Buzz When New Talent Joins the Firm

Katy von Treskow helps lawyers leverage their business development strengths and identify authentic approaches to improve their sales performance.

With nearly 25 years of integrated marketing experience garnered in-house at prominent regional and global firms, Katy has worked on virtually every aspect of business development and marketing, including client development coaching, practice group development and strategy, website and social media management, budget planning, public relations and media strategy, sponsorship coordination, RFP response and pitch material development, industry submissions and award nominations, and assisting with event planning and execution. 

Katy's interdisciplinary background in legal marketing and proven track record of success developing innovative marketing strategies not only helps her build meaningful relationships at all levels of the organization, but also drive impactful results for her clients. 

Among the key assets Katy brings to her role include a creative, solution-oriented mindset – she never sees a challenge as insurmountable, strong project management skills to effectively juggle competing demands simultaneously, invaluable industry knowledge to help firms leverage and differentiate their brand externally to the marketplace, and passion for creating and implementing sales-driven marketing plans.

When not at work, Katy can be found cheering on the sidelines of the latest musical theater production or sports game for her two daughters, cooking and entertaining at home with her family and friends and enjoying a long run in the beautiful Bay Area. She’s also an avid bookworm and it’s always worth asking about her latest read!

With more than a decade of marketing communications experience, Susan Erlenborn serves as director of communications at Brownstein where she assists with guiding the firm’s internal and external communications strategy. She oversees the firm’s strategic communications initiatives, including media and public relations, website strategy, social media, branding, marketing collateral development and electronic marketing communications. Susan works closely with attorneys and policy professionals to create communications programs that assist with growing their practice areas and achieving the firm’s strategic goals.

Prior to joining the firm, Susan served as the assistant director of admissions at the University of Denver Sturm College of Law where she focused on marketing communications and student recruitment. 

A marketing and communications professional with 15 years of experience in media, public relations, crisis communications and public speaking, Corrina Wright oversees all facets of the firm’s communication and branding strategy. Her work includes overall external communications, PR and media relations, content, digital marketing, advertising, social media and the firm’s website.

Wright works closely with Benesch’s leadership and practice groups to develop and implement strategies to advance the firm’s business objectives and initiatives. Prior to entering the legal marketing field, Wright worked as a news anchor and reporter for ABC, CBS and FOX TV stations across the country and was honored with two Emmy awards for her work.