The Growth Department: Why Legal Marketers Belong at the Strategy Table

By Marci Taylor, Alessandra Almeida Jones
May 27, 2026 | 34-minute episode

Message and Strategy Planning Marketing Management and Leadership

Message and Strategy Planning

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How can legal marketers move from tactical execution to strategic leadership? In the latest episode of the LMA Podcast, Marci Taylor sits down with Alessandra Almeida Jones to discuss how legal marketing teams can align with firm strategy, use data and AI to drive smarter decisions, and ultimately secure a stronger voice at the leadership table.

Tune in to learn:

How legal marketing and business development teams serve as a law firm’s “growth department.”
The importance of cross-disciplinary, or “stretchy,” initiatives in maximizing impact.
Why strategy must prioritize optionality and agility as AI reshapes the business of law.
What small teams with fewer resources can do to demonstrate their strategic value.
Why it’s important for even senior leaders to roll up their sleeves and tackle seemingly small tasks.
How to make curiosity your superpower as a legal marketer.

LMA Podcast · The Growth Department: Why Legal Marketers Belong at the Strategy Table

The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals. Listen on SoundCloud, or find us and subscribe on Apple Podcasts and Spotify.

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The content in this feature correlates with the Marketing Management and Leadership domain in the LMA Body of Knowledge (BoK). Dive deeper and access the latest edition of the BoK online.

The Third Edition of the LMA BoK showcases enhanced expertise across every domain, introduces new competencies in Client Services, Communications and Technology Management, features more advanced skills across all domains and broadens coverage of competitive and business intelligence skills. Plus, it emphasizes a stronger commitment to nurturing diversity, equity, and inclusion across the entirety of the BoK. Learn more.

Marci Taylor
Mantra Legal Consulting

Marci Taylor, JD, is a strategy and management consultant who helps law firms and professional services organizations build stronger practices, develop more effective leaders, and create workplaces where people and businesses thrive together. As founder and president of Mantra Legal Consulting, Marci brings deep, practical experience across the full spectrum of law firm management, combining a people-centered philosophy with data-driven insights and a technology-forward approach to every engagement. She holds a certificate in AI-Driven Leadership: Strategies for the Future from Stanford University.

Alessandra Almeida Jones
BCLP

Alessandra Almeida Jones is a seasoned marketing leader with more than two decades of experience helping professional‑services firms connect meaningfully with the people who matter most — their clients, their colleagues, and their communities. Known for her innovative approach to marketing, communications and business development, she has held senior roles at leading global organizations, including Baker McKenzie, Linklaters, and King & Wood Mallesons, and currently serves as global chief marketing officer at BCLP. An active contributor to professional development communities, Alessandra is an LMA Europe board member and a regular conference speaker on marketing, business development, and inclusion and diversity topics.