The Rise of Experience Management Systems
 

The Rise of Experience Management Systems

By Stijn van Oirschot
July 03, 2025 | 2- minute read
Technology Management Communications Software and Platforms Customer Relationship Management (CRM)
Business of Law
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How do you market your law firm if you don’t know what to market? That question is often the starting point for law firms considering the implementation of an experience management (EXM) system. Together with the rise of customer relationship management (CRM) systems in the legal industry, EXM is also becoming increasingly important. Yet, we’re still at the beginning — over 90% of law firms in Europe still rely on Excel and Word to store their credentials.

 

  

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Stijn van Oirschot
KLERQ

LegalTech and MarTech specialist with a background in law firm business development, Stijn van Oirschot is the co-founder of KLERQ, where technology and the daily reality of marketing and BD teams in law firms are bridged. Van Oirschot believes in a no-nonsense, hands-on approach — focused on solving real problems, not just talking about them.