Implementing a New CRM for Improved Business Development

James Barclay is building Passle — a British technology firm — in the United States. Alongside the co-founders of Passle, this is the third technology firm he has grown over the last 25 years. Passle helps leaders in legal marketing empower their lawyers to showcase their expertise online and transform the way all content can be created online by their law firm. In short, James is in charge of driving digital transformation in law firms. When he is not doing that, you can find him sailing. He lives in Annapolis, Maryland.

Michelle Woodyear is an innovative technology and marketing strategist with a proven track record of spearheading large, transformational projects from conception to implementation. At Covington, she’s led a five-year digital transformation of marketing content and technology function, including updating the marketing technology stack, developing tools for robust marketing campaigns, creating dashboards for measurement and decision making, developing user personas, and targeted content strategy to reach key audiences.