The Trust Factor: Business Development and Relationship Building Tips That Stick (and It’s Not Just for Lawyers)

By Megan Senese, Jennifer Ramsey, Shannon Tatro
June 19, 2025 | 42-minute episode

Business Development Business Development Coaching/Training Podcast

Client Services

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LMA Podcast · The Trust Factor: Business Development and Relationship Building Tips That Stick (and It’s Not Just for Lawyers)

Episode: 125

Episode Description:

What strategies can legal marketers use to coach attorneys to adopt a client-centric mindset and offer actionable advice that nurtures long-term relationships? During this episode of the LMA Podcast, our guests dive into effective techniques for business development coaching both new and skeptical attorneys, while sharing their personal experiences and the lessons they've learned along the way. They’ll discuss how they integrate key business development trust points into their daily routines, enhancing their ability to guide lawyers towards successful business development practices. Tune in to learn how these strategies can be implemented to transform the attorney-client relationship and drive sustained growth.

Speakers:

Jennifer Ramsey, Co-founder and Principal, Stage LLC
Megan Senese, Co-founder and Principal, Stage LLC
Shannon Tatro, Associate Director of Business Development, Munger, Tolles & Olson

The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals. Listen on SoundCloud, or find us and subscribe on Apple Podcasts and Spotify.

Learn More About Communications with the Third Edition of the LMA Body of Knowledge

The content in this feature correlates with the Business Development domain in the LMA Body of Knowledge (BoK). Dive deeper and access the latest edition of the BoK online.

The Third Edition of the LMA BoK showcases enhanced expertise across every domain, introduces new competencies in Client Services, Communications and Technology Management, features more advanced skills across all domains and broadens coverage of competitive and business intelligence skills. Plus, it emphasizes a stronger commitment to nurturing diversity, equity, and inclusion across the entirety of the BoK. Learn more.

Megan Senese
Stage LLC

Megan Senese is co-founder and principal of Stage LLC. After six years of working with Jennifer Ramsey, they took the leap to launch their own legal marketing and business development company. Active in LMA, Megan co-chairs the New York Small Firm Shared Interest Group (SIG). Together with Jen, she co-hosts a podcast called “So Much to Say: A Legal Podcast for People,” bringing candid and human conversations to the legal world.

Jennifer Ramsey
Stage LLC

Jennifer Ramsey is co-founder and principal of Stage LLC. After six years of working with Megan Senese, they took the leap to launch their own legal marketing and business development company. Active in LMA, Jen is program chair for the Southern California Local Steering Committee. Together with Megan, she co-hosts a podcast called “So Much to Say: A Legal Podcast for People,” bringing candid and human conversations to the legal world.

Shannon Tatro
Associate Director of Business Development, Munger, Tolles, & Olson

In her current role as associate director of business development at Munger, Tolles & Olson, Shannon is a key driver of the firm’s business development efforts and leader of specific client development initiatives, where she utilizes insights gained through 25+ years in client service roles to provide guidance with the client experience in mind. She enjoys mentoring the next generation of legal marketing professionals and currently serves as Co-Chair of LMA’s Client Value SIG.