The Currency of PR: Mining Information That Matters

By Matt Plavnick, Robin Davidson, Traci Stuart
April 16, 2026 | 37-minute episode

Communications

Media Relations/PR

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Marketing and business development professionals hold keys to one of the hottest currencies in law firm PR: information. In this episode of the LMA Podcast, Axis Marketing Strategies' Matt Plavnick, Boies Schiller Flexner's Robin Davidson and Blattel Communications' Traci Stuart discuss how to mine and invest in information, highlighting how access to firm planning and data, lawyer and practice group insights, and the anticipated initiatives of marketing and business development colleagues are critical to good PR planning and activity. Tune for a conversation that covers:

Natural inflection points that can help break down information silos.
Information triggers: good questions for extracting PR gold.
What to listen for in conversations with lawyers.
PR and other marketing and business development professionals’ valuable role as connectors in the law firm ecosystem.

LMA Podcast · The Currency of PR: Mining Information That Matters

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Matt Plavnick
Axis Marketing Strategies

A legal marketing leader, Matt helps marketing and business development professionals, lawyers and law firms connect with target audiences, earn new business and grow revenue. Since 2010, Matt has provided marketing and BD support to leading boutiques and Am Law 50 firms alike. He lives in Denver with his wife, two daughters and rescue pup, Shiloh.

Robin Davidson
Boies Schiller Flexner

Robin has 25 years of experience developing high-quality collateral and leveraging it across platforms to achieve strategic marketing and business development goals. She currently serves as the chief marketing and business development officer at Boies Schiller Flexner, where she oversees the communications and business development functions of the firm globally. Robin previously spent 14 years at Skadden, Arps, Slate, Meagher & Flom LLP, and she began her career as a legal journalist in Los Angeles. In 2022, Robin was selected as one of Crain’s New York’s Notable LGBTQ Leaders.

Traci Stuart
Blattel Communications

Traci has more than three decades of public relations experience heavily focused on lawyers and law firms. With a firm grasp on the business end of professional services firms, she works closely with her clients, nationally and regionally, developing high-impact visibility strategies, business development-oriented campaigns, crisis communication plans and litigation support. Immersed in the legal marketing industry throughout her career, Traci has served on the Legal Marketing Association’s (LMA) international board of directors and in various regional and local capacities.